Founded in 1995, Casamémoire is a non-profit organization dedicated to the promotion and protection of the 20th-century architecture of Casablanca. It has sought to accomplish this goal by engaging with decision makers at the level of public officials and UNESCO and fostering awareness among the general public about Casablanca’s rich heritage. Among its activities, Casamémoire offers heritage training workshops to school students and even art and architecture students more advanced in their specialized field of study.