Reflection has been established in 2007, in Alexandria, Egypt, as a non-governmental and Civil Society not for profit cultural organization. Reflection works to generate opportunities for creating various artistic contemporary practices for people to experience the creativity of artistic individuals and groups. For this purpose, recently, it has founded few projects, such as Perform Consultancy, El Performagya Forum and Perform - Arts School. Reflection believes in arts as a keystone, tool and purpose for comprehensive and sustainable development.