Ahmed Amine Azouzi is managing director of Pencils Consulting, a company founded in 2017 that specializes in media and creative industries strategy and transformation. He is also CEO of media production company qlm. He previously worked for international consulting firms Accenture and BearingPoint. Azouzi managed the 2019 launch of Pathé Tunisia cinemas. He also served as an advisor to the Tunisian minister of culture on the creative economy in 2020. Azouzi holds Master’s degrees in both engineering and media economics.