As part of our ongoing efforts to raise awareness on the importance of cultural philanthropy in the Arab region and to involve a wider range of people in reflecting on arts and culture AFAC has launched the “Why Culture?” campaign. The first event under this campaign was AFAC “Why Culture?” Poster Competition. From February 12th to May 31st we were open to receiving creative poster designs from amateurs and professionals alike. Also, as the Arab population is largely youth based, we conducted several university talks to encourage participation from a younger generation of potential practitioners in the creative industries. To engage the new generation, the competition took place on what is currently the most prevalent forms of communication: the social media platforms. Using Facebook and choosing graphic design as the mode of expression for this competition, AFAC opened up its cultural awareness campaign to thousands of creative practitioners.
AFAC received 75 poster designs. The top ten shortlisted were posted for public voting on AFAC’s Facebook page on June 7th. The voting duration was one week and over 60,000 people followed the campaign with over 5,000 users engaged in the voting process. The polls closed on June 13th.
This competition included two categories of winners: the Voter’s Selection and the Jury’s Selection. The winners will receive a prize of $1,000 USD each and will be invited to attend a cultural event later in the year.
We are happy to announce the two winners of this competition.
The winner of the Voter’s Selection in the AFAC’s “Why Culture?” Poster Competition is Bouchahed Mohammed Amin from Algeria whose design collected the highest number of online votes at 2,430 ‘likes’ and proved to be most popularly appealing.
The winner of the Jury’s Selection in the AFAC’s “Why Culture?” Poster Competition is Ibrahim Brimo from Syria whose design was selected by the AFAC team jury for having the most intriguing and original concept.
Congratulations to the winners and many thanks to all those who have participated, voted and taken part in the online discussions. The “Why Culture?” Campaign continues as part of AFAC’s mission to raise awareness on creative participation on why culture matters. Stay tuned for more "Why Culture?" events in the near future.